URBAITYTĖ, Viktorija; ULBINAITĖ, Aurelija. Framework for evaluating the relationship between the omnichannel online sales approach and performance outcome in the case of niche products. International Scientific Conference “Business and Management”, [S. l.], v. 11, p. 1–14, 2020. DOI: 10.3846/bm.2020.563. Disponível em: https://conferences.vilniustech.lt/index.php/BM/article/view/491. Acesso em: 13 sep. 2026.