SKAČKAUSKIENĖ, Ilona; NEKROŠIENĖ, Julija. Marketing effectiveness evaluation possibilities and challenges for business: a bibliometric analysis. International Scientific Conference “Business and Management”, [S. l.], v. 12, p. 1–7, 2022. DOI: 10.3846/bm.2022.836. Disponível em: https://conferences.vilniustech.lt/index.php/BM/article/view/440. Acesso em: 13 sep. 2026.