NIKIŠOVAS, Dariušas; NALIVAIKĖ, Jolanta. Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications. International Scientific Conference “Business and Management”, [S. l.], v. 15, p. 1–8, 2025. DOI: 10.3846/bm.2025.1586. Disponível em: https://conferences.vilniustech.lt/index.php/BM/article/view/18. Acesso em: 13 sep. 2026.