NIKOLAEV, Dmitrii. Impact of IOT on B2B digital marketing: investigating the mediating role of operational effectiveness. International Scientific Conference “Business and Management”, [S. l.], v. 15, p. 1–9, 2025. DOI: 10.3846/bm.2025.1429. Disponível em: https://conferences.vilniustech.lt/index.php/BM/article/view/1333. Acesso em: 25 jul. 2026.