DAVIDAVIČIENĖ, Vida. Effectiveness factors of online advertising. International Scientific Conference “Business and Management”, [S. l.], v. 7, p. 1–9, 2012. DOI: 10.3846/bm.2012.106. Disponível em: https://conferences.vilniustech.lt/index.php/BM/article/view/913. Acesso em: 13 sep. 2026.