NOWACKI, Robert. Standardisation of advertising as a symptom of enterprises’ adjustment to the globalisation challenges. International Scientific Conference “Business and Management”, [S. l.], v. 7, p. 1–7, 2012. DOI: 10.3846/bm.2012.056. Disponível em: https://conferences.vilniustech.lt/index.php/BM/article/view/851. Acesso em: 13 sep. 2026.