VAINAUSKIENĖ, Vestina; VAITKIENĖ, Rimgailė. Brand risk scenarios development: theoretical insights. International Scientific Conference “Business and Management”, [S. l.], v. 7, p. 1–8, 2012. DOI: 10.3846/bm.2012.072. Disponível em: https://conferences.vilniustech.lt/index.php/BM/article/view/841. Acesso em: 5 nov. 2026.