GINEVIČIUS, Romualdas; PODVEZKO, Valentinas; GINEVIČIUS, Adomas. Determining the effectiveness of enterprise marketing based on the 4p`s model. International Scientific Conference “Business and Management”, [S. l.], v. 7, p. 1–7, 2012. DOI: 10.3846/bm.2012.048. Disponível em: https://conferences.vilniustech.lt/index.php/BM/article/view/817. Acesso em: 13 sep. 2026.