VESTERTĖ, Jurga. Operational customer experience domains in phygital retail settings: a domain-based framework for managerial decision-making. International Scientific Conference “Business and Management”, [S. l.], v. 16, p. 358–371, 2026. DOI: 10.3846/bm.2026.2376. Disponível em: https://conferences.vilniustech.lt/index.php/BM/article/view/2376. Acesso em: 13 sep. 2026.