Jesevičiūtė-Ufartienė, L. and Ligeikienė, R.A. 2026. Developing a strategic planning model for non-formal language education: evidence from a qualitative case study. International Scientific Conference “Business and Management”. 16, (Aug. 2026), 722–732. DOI:https://doi.org/10.3846/bm.2026.2495.